What about table-to-farm?

That’s the concept behind San Juan Capistrano’s Campesino Café, the zero-waste restaurant that The Ecology Center opened last year as part of its 15th anniversary.

The menu features organic ingredients grown on the Ecology Center’s 28-acre regenerative farm and education center. It’s a succinct menu, and can include soup, salads, a breakfast sandwich and a Farmer’s Feast for two people. Beverages range from coffee drinks to teas, kombucha and agua fresca.

“Since our founding in 2008, we’ve made it our mission to nourish and inspire the community with the vision of an ecological food future. Our new restaurant is an expression of this vision,” said Evan Marks, founder and executive director of the Ecology Center.

“A lot of restaurants say that they are farm-to-table, but our regenerative, organic farm takes things one step further and brings the table to the farm. It’s a completely unique experience to offer our guests the opportunity to consume ingredients sourced within walking distance of where they’re sitting. This is another way we’re connecting our community back to the land.”

“From a food quality standpoint, if you get the best quality ingredients as fresh as you can from someone you know, your food is going to be great,” he said.

James Beard Winner

The restaurant’s menu was created by Chef Tim Byres, a James Beard cookbook award winner who spent six months on the Ecology Center’s farm as the resident chef leading the Hearth dinner series in 2021.

Campesino Café’s vegetarian menu changes frequently to take advantage of the seasonal crops harvested at any given time. Ingredients used throughout the menu are also regenerative, utilizing the Ecology Center’s guiding concept of agroecology—farming practices that give more than they take by focusing on soil health, animal welfare and social fairness.

According to the Ecology Center, the name of the restaurant was derived from the word “campesino,” a Latin American term meaning “of the land,” and translates to “farmer,” a description that perfectly fits the restaurant’s culture.

“We are here to model, mentor and nourish,” Marks said. “This is a demonstration of humans thriving together. It’s a buzz of new culture, new lifestyle, mentoring young farmers and chefs, changing the food system of Southern California and growing meaningful ingredients.”

Farm Stands, Pop-Ups

The Ecology Center also offers a popular Farm Stand featuring produce from the farm for guests to purchase along with goods from dozens of small artisan makers and farmers throughout the region.

It also hosts regular Community Table dinners, each featuring a different renowned guest chef who designs and cooks a farm-to-table meal utilizing ingredients from the farm.

The Ecology Center is introducing a series of pop-up dining events called Peace Pizza and Tie-Dye Taqueria starting in April and going to the end of May.

Launching every other Tuesday starting April 30, Tie-Dye Taqueria reinvents Taco Tuesdays with a menu of fish and vegetable tacos, quesadillas and bean salads. Taco options include Cauliflower en Mole, with charred cauliflower, roasted onions and mole, or a fish taco with rockfish, cabbage slaw, chili crema, salsa macha and pickled onions.

The Peace Pizza events started April 25 and takes place every other Thursday. They feature fresh produce pizzas, with ingredients such as buttermilk pesto and wood-fired peas and carrots.

At the pop-ups, guests can engage with farmers, chefs and regenerative agriculture experts through interactive cooking demonstrations and educational workshops.

And for strawberry lovers, the Ecology Center’s Strawberry U-Pick event is back.

The farm welcomes visitors every Saturday and Sunday from 9 a.m. to 1 p.m. through June 3, or while strawberries last. Visitors can handpick strawberries, which are sold by weight, and are free from chemical fertilizers and pesticides.

The Ecology Center: 32701 Alipaz St.,
San Juan Capistrano, (949) 443-4223, theecologycenter.org.

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The expo, hosted by Colorado-based show organizer New Hope Network, is one of the main trade shows for the natural products industry, and was the largest convention held in Anaheim in 2023, with an attendance of 67,000.

This year’s just-completed show, held from March 12-16, brought in over 65,000 people, still leaving some room to return to its 2019 levels of 86,000.

Close to 100 Orange County-based manufacturers and retailers were among 3,300 businesses and brands setting up at the Anaheim Convention Center to display natural and organic products in foods and beverages, personal care, supplements and ingredients, alongside well-known national names such as Impossible Foods, Clif Bar and Liquid Death.

The exhibitors took up 813,600 square feet of space at the convention center during the five-day event.

Exhibitors use the event to connect with prospective clients and partners for their business. Many brands debuted new products at the event.

Costa Mesa’s Abbot’s had its newest line of vegan and plant-based non-meat options for attendees to try, while Pulmuone Foods USA Inc. of Fullerton showcased more of its non-tofu products.

“Our priority when it comes to the expo changes from show to show,” Costa Mesa-based truffle-infused condiment company Truff Executive Vice President Reno Yanes told the Business Journal.

“In past years, we wanted to meet a bunch of retail buyers, and now that we’re in most grocery stores in the country, it’s good for us to see our buyers, shake hands, and have them check how business is going.”

Rice Refresh

Owned by LT Foods Americas, rice maker Royal believes it still has room to expand its line of offerings, even with the No. 1 basmati rice product in the U.S.

The company, headquartered in Cypress, started out selling dry rice in canvas bags more than 30 years ago; it was acquired by LT Foods in 2007. LT’s parent company is based in India and counts Daawat in its portfolio.

About six years ago, Royal introduced microwaveable rice and expanded the line by adding different flavors.

Two new flavors, lemon, garlic and herb, and white queso and jalapeño, debuted at the manufacturer’s booth at Natural Products Expo West.

Royal also debuted a meal kit featuring a traditional rice dish called biryani that will be available in stores and online next month.

Royal’s rice is sold on Amazon, can be found in grocers such as Albertsons and Costco, and is provided to food service clients.

Japanese Miso in Irvine

Food manufacturer Marukome USA Inc. was established 17 years ago in Irvine, while its parent company in Japan has been making miso and soy sauce since 1854.

Marukome now distributes 50 products across the states, for both consumer and food service use. Two new products, a miso sauce and concentrated soup, will launch in May and June, respectively.

Assistant Manager in Marketing and Business Development Ayumi Takeuchi noted a recent rise in demand for fermented products such as kombucha in “healthier” eating habits.

Similar fermented foods like the company’s miso paste and koji, an ingredient used to make soy sauce and sake, are benefiting from this boom as of late.

The fourth generation of the family continues to lead the Japan-based company with Tokio Aoki as president. Takeshi Azuma is the president of its U.S. division.

Marukome has exhibited at Natural Products Expo West since 2009. Takeuchi said that the event is a great way to see people try their products in person.

While the company’s factory in Irvine will remain its sole manufacturing facility, Marukome is considering opening more office branches to oversee nationwide distribution.

The manufacturer is almost ready to open a brand-new showroom at its factory in mid-April where guests will be taken on a tour of the facilities and shown the history and process of miso fermentation.

Shake It Up

Even the largest local players in the natural products industry make sure to attend the show for exposure. Irvine-based Orgain Inc., now backed by Nestlé Health Science that acquired a majority stake in the protein powder maker in 2022, returned to this year’s Natural Products Expo West to exhibit on the main floor.

The company was founded by Dr. Andrew Abraham in 2009 because he saw there were no satisfactory protein shakes in the market that could help cancer patients unable to keep down solid foods.

He marketed Orgain online at first, then thought to purchase the least expensive booth at the Natural Products Expo where Abraham gained his first retail partner—Trader Joe’s.

Now, Orgain has grown its footprint to more than 30,000 retail doors including Whole Foods, Costco, Target and Walmart.

Other investors in the business, reported to be valued at $2 billion at the time Nestlé invested, include RX3 Growth Partners in Newport Beach and Beverly Hills’ firm Butterfly Equity. The latter remains a minority investor along with Abraham, who stayed on as chief executive.

Now one of the leading food manufacturers in the U.S. and OC, Orgain recently launched a handful of new protein mixes and vitamins to its growing line of kids products.
Nestlé has an option to fully acquire Orgain this year.

Drink Up

Positive Beverage, created as an alternative to sugar-filled energy drinks, is on a mission to scale out its electrolyte-filled sparkling waters to new grocery stores and retailers.

Founded in 2016, the Newport Beach-based brand has been in about 3,000 retail doors across the country since launching its first product in 2017, including local spots Bristol Farms and Pavilions.

Positive Beverage will enter Ralphs stores this year and is working to enter other grocers like Mother’s Market and Sprouts Farmers Market soon.

Shannon Argyros, one of the startup’s investors and current chief executive, stood watch at the company’s booth at this year’s Natural Products Expo West to answer questions, offer samples, and chat with existing buyers while hoping to connect with potential retailers and distributors.

Argyros, daughter-in-law of real estate executive George Argyros, runs the startup alongside founder Zach Muchnick, who serves as chief operating officer.

This year marks Positive’s fifth year of attending the show.

“That’s why we’re here, to meet with your Sprouts, your Whole Foods, your Targets,” Argyros told the Business Journal.

“It is essential to attend,” Argyros added.

Positive Beverage currently has two lines of energy drinks, caffeinated and non-caffeinated, in a variety of flavors.

Spicing Truffles  

Costa Mesa-based condiment company Truff first launched in 2017, and gained popularity online for its truffle-infused hot sauces.

Los Angeles-based private equity firm SKKY Partners, founded by television celebrity Kim Kardashian and business partner Jay Sammons, is taking a “significant minority” stake in Truff this year.

Since the announcement late last year, the company launched its Jalapeño Lime Hot Sauce in Whole Foods in January and expects to roll out in 4,000 more retail stores in the next three to four months, according to Executive Vice President Reno Yanes.

Truff gave out 15,000 mini bottles as samples to Natural Products Expo West attendees, citing the event as an opportunity to gain more exposure for its newest product.­

“We got to have new people who have never seen it before try our sauce,” Yanes told the Business Journal.

Founders Nick Ajluni and Nick Guillen initially started Truff as a social media account before launching its first product, a hot sauce combining black truffles and red chili peppers.

Truff has since expanded outside of hot sauces, offering 11 condiments ranging from truffle-infused mayonnaise to pasta sauces.

Truff’s products are sold in over 25,000 grocers and big-box retailers including Target, Kroger and Publix.

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The Laguna Beach-based foundation will host the latest edition of its annual Coast Film & Music Festival, first held in 2019, this November. This year, and going forward, the festival is expected to hold events at the EV company’s revitalized retail and theater site along Coast Highway.

Co-founders Ben Warner and Enich Harris last year applied for the organization to become a nonprofit to prioritize the community aspect of the festival.

“We realized we weren’t building something to sell,” Warner told the Business Journal.

“Our vision to build an event for the community will be more effective as a nonprofit,” Harris added.

Funding is gained through sponsorships and ticket sales to cover costs and make donations to other nonprofits such as Surfrider, Protect Our Winters and Laguna Canyon.

Warner and Harris said the foundation is an opportunity for local businesses and residents to be deeply engaged in the festival and its film efforts in the area.

EV Sponsor

Rivian’s first interaction with Coast Film was as a sponsor of the festival in 2020. The event was held at The Ranch at Laguna Beach, another business partner of the foundation, where the Irvine automaker parked one of its R1 electric vehicles for attendees to see, well before the EVs had hit the market for sale.

Formalizing the partnership with Rivian, the Coast Film Foundation is now in charge of curating two films per week at the South Coast Theater showroom, which now serves as the automaker’s flagship retail center and “brand awareness headquarters.”

“People are becoming more aware of us, and we’re being seen as a new, local platform,” Warner said.

The largest donation it has received so far was $8,000 from the city of Laguna Beach and its lodging establishments.

Film Roster

The festival screens a variety of independent documentaries and outdoor adventure films during the five-day event. The founders said they saw “saw a hole in other festival gatherings” where this genre of films was overlooked.

“We’re bringing Laguna Beach’s two communities together to celebrate the outdoors,” the duo said of presenting films of both land and sea.

There are art installations, speaker panels with pro athletes and activists, and live music performances throughout the week.

For the past couple of years, the show has been held at the Festival of Arts campus in Laguna Beach.

Last year, the festival screened 80 films and attracted around 4,000 people, which is double the attendance from its first year.

Warner and Harris’ long-term goal for the show is to develop a traveling version of the festival to visit different cities in the U.S. year-round while keeping the home base in Laguna Beach.

“We’re packaging the energy here in Laguna Beach to remind people who live here and aspire to visit about how cool this experience is and share it with emerging markets,” Warner said.

They plan to grow in the local community first through donations, sponsors and activities.
Coast Film will eventually host more events in the city related to the annual festival. The Rivian theater is just a start.

Another vision is to create a substantial fund to provide support and resources for local, young, up-and-coming creators through grants and scholarships.

The organization held its first student filmmaker showcase last year by putting on short films made by the middle grade and high school students of OC schools, mostly from Laguna Beach classrooms and the Community Roots Academy in Laguna Niguel.

One of the winners’ works was recently screened at the Rivian theater.

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The sisters trained at Toca’s Costa Mesa center when they were young, and Alyssa went on to be the first high school player within the top pick in the National Women’s Soccer League draft when she signed with Angel City last year. The Thompson siblings were also the first high school athletes to sign a deal with Nike.

Their stake in Toca marks the sisters’ first equity partnership. The soccer firm’s other shareholders include Major League Soccer (MLS) and England national team striker and captain Harry Kane.

“With the involvement of these talented players, Toca is uniquely positioned to develop the next generation of soccer players and to grow the sport,” officials said in a statement.

Toca counts 39 indoor training facilities in North America and aims to reach around 200 to 300 locations in the future. The company is also working to expand its soccer entertainment and dining concept dubbed Toca Social, starting with a franchise group in Mexico.

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The new stores at South Coast Plaza will be a mix of first-time brands opening shops at the center, and longtime tenants renovating, expanding or relocating their existing spaces.

The Costa Mesa mall ended last year with around 30 openings and updated stores, including debuts from European perfumery Byredo and diamond jeweler Graff, and a change in location from Van Cleef & Arpels.

In the next few weeks, the former Antonello Espresso Café adjacent to the newly moved Giorgio Armani boutique will be renovated to a new concept called Armani/Caffè, with an updated design, menu and furnishings led by the luxury retailer.

Several stores are set for spring, with Cartier and Bulgari reopening in the Jewel Court section of the shopping center in April.

South Coast Plaza considers the brands’ choice to redesign and expand their existing spaces as an “amplification” of its collection of 35 luxury timepiece and jewelry boutiques.

South Coast Plaza, which has about 2.8 million square feet of leasable space, holds more than 280 stores in total.

Gucci Expands

One of the largest relocations and expansions will be Gucci’s new 19,000-square-foot, two-level flagship store between the Carousel Court and Jewel Court.

It will be the second two-story boutique to open at South Coast, following Balenciaga’s new flagship from late last year. It is scheduled to open in April.

Street brand Palm Angels added a retail store to the Din Tai Fung wing this month. Dior will be opening an all-new men’s store next to its South Coast flagship later this year.

Other companies finishing up their renovations to their current locations at the mall include Chloé and Baccarat.

New arrivals at the shopping center later this year will be Alaia, Amiri, Mejuri and Santa Maria Novella. Retailers with existing shops at South Coast, Eileen Fisher, Wolford and Zegna, are set to open new spaces in 2024.

Luxury brand Courrèges, which initially debuted at South Coast Plaza in the 1970s, will return with a new boutique this year.

More additions to its collection are expected to be announced later this year.

The post South Coast Plaza Plans 30 Openings appeared first on Orange County Business Journal.

His Newport Beach-based RAJ Sports, which he leads with his sister Lisa Bhathal Merage, bought control of the Portland Thorns FC of the National Women’s Soccer League. The team was valued at around $65 million by a trade publication.

“That’s definitely a highlight,” Alex Bhathal told the Business Journal. “We believe strongly in the growth potential of the league. It has a tremendous fan base and a history of success on and off the pitch.”

The acquisition represents the latest in a growing portfolio of sports team ownership positions held by the Bhathal family, including the NBA’s Sacramento Kings, Sacramento RiverCats AAA baseball club, Stockton Kings NBA-G League club and Kings Guard NBA 2K e-sports team.

Additionally, Lisa and Alex are co-founders and managing partners of Revitate, an investment firm specializing in sports, real estate, and consumer brands. Thus far, it manages about 10 different funds in real estate such as opportunity zones and workforce housing.

Alex helped convince three heavyweights to join Revitate’s board of directors, including Chris Cox, former chairman of the Securities and Exchange Commission; Jeremi Gorman, a former top executive at Netflix, Snap and Amazon; and Bill Cvengros, a former chief executive at Pacific Investment Management.

Revitate in September said it is raising $150 million for its second real estate investment fund for workforce housing. Its first fund, Revitate Cherry Tree Fund I, raised $110 million that was invested in six apartment complexes in the Midwest. Revitate Cherry Tree is a multifamily investment fund headed by former Irvine Co. alum Chris Marsh (see story, page 1).

Revitate has also led or co-led four opportunity zone funds with investment into 15 projects with an estimated total project value of $1.5 billion. Revitate executives are particularly proud of a project in Charleston, S.C., called Morrison Yard Residences, or “NoMo,” where a former storage yard for a nearby port was transformed into a complex with 380 upgraded multifamily rental units.

In November, Revitate broke ground on a 344-home Bedrock at the Trails in Albuquerque, N.M. The project was called “Best Land Deal of the Year” by Informational Management Network.

“We’re excited about that project,” Bhathal said. “This beautiful project will help address the area’s significant housing shortfall by providing 344 new rental homes.”

Revitate this year is also launching a vehicle where outsiders can invest in RX3 Growth Partners, a consumer growth equity fund where he is senior operating partner; RX3’s founders include NFL quarterback Aaron Rodgers as well as Byron Roth and Nate Raabe.

“We’re definitely staying busy,” Bhathal said.

The post Alex Bhathal: Expands Investments in Sports, Real Estate appeared first on Orange County Business Journal.

The notice to California employment officials did not specify who would be affected by the cuts. They appear to be the largest tech layoffs in Orange County in several years.

Activision Blizzard of Santa Monica and its Blizzard Entertainment unit were recently purchased by Microsoft Inc., which had already announced widespread layoffs among the video game staff.

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The team—better known to fans as OCSC—has adopted an aggressive player transfer strategy that’s brought in millions of dollars for the club, and caught the eye of well-known teams in Europe.

This month, OCSC scored another first: launching an investment program that gives fans the chance to become stakeholders in the team.

OCSC is looking to raise $2.5 million, making it the first American soccer club to crowdfund both domestically and internationally. That amount represents a 5% stake in the club.
OCSC has already raised more than $100,000 from fans in America on crowdfunding platform Republic and plans to open investing to European fans soon via Seedrs.

Fans can choose to invest in tiers ranging from $100 to as high as $2,500 for special perks, including a five-year season ticket and private dinner with the manager and a player.

The offering places a maximum valuation of $50 million for the team. Other clubs in USL—the second division of the country’s hierarchy of the sport, below Major League Soccer (MLS)—have reportedly been valued at over $70 million, accoriding to the team.

Fan Connections

While fan membership in overseas soccer clubs is common—famed FC Barcelona reportedly has over 140,000 member-owners—there’s been no teams in USL or Major League Soccer to attempt such a move.

“It’s a great way to connect with your fans. We’re building this community of soccer fans, and we want everyone to be as engaged as humanly possible,” OCSC Chief Executive and majority owner James Keston told the Business Journal.

“We thought now was the right time to launch this opportunity for fans and our broader community to be to be part of the growth of the club,” added OCSC president of business relations Dan Rutstein.

Rutstein has familiarity in the fan-owner model for soccer clubs; he’s an investor in London-based soccer club AFC Wimbledon.

New Lease

OCSC plays at Championship Stadium at the Great Park in Irvine. The stadium holds about 5,000 fans.

The team on Oct. 21 hosted a 1-0 win against El Paso Locomotive in first round of the USL playoffs. It was OCSC’s sixth consecutive sellout game of the season, officials said.

This season has had more consecutive sellout games than in the last 10 years of the club’s existence, according to Rutstein, who attributes the uptick in attendance in part to the team’s recent winning ways.

While the club won the USL championship two years ago after an unexpected late-season surge, this year’s seen the team place second in the league’s western conference, winning 17 matches in the recently concluded regular season.

Off the field, OCSC in the past month inked a 10-year deal with Irvine city council officials, after a year of negotiating, to remain at the stadium for at least another five years.

Young Talent

OCSC is breaking away from traditional business models used domestically by Major League Soccer and other USL teams.

Whereas most teams might want to keep their best players, OCSC is recruiting young local talent with the intention of transferring them to major European soccer teams.

“Our goal for the club itself is to really empower our players that want to play at the highest level to be the best and give them that opportunity,” OCSC’s CEO Keston said.

The global transfer market is worth $7 billion, Keston, a real estate exec who bought the team in 2016.

He estimates that the U.S. currently accounts for 1% of the market and expects that to increase to 5% in the next five to 10 years.

Keston has helped develop relationships with reigning Dutch champions Feyenoord and the Scottish soccer club Rangers to make it easier for American players to go to Europe.

OCSC announced last month that forward Milan Iloski will be joining Danish team Nordsjaelland in January after the end of the season. He is OCSC’s sixth player to be transferred to Europe in the past three years.

Last year, the team announced the transfer of American teenager Kobi Henry to French first division side Stade de Reims, marking what it said was “the largest transfer deal in the history of the United Soccer League.”

The specific amount that was paid in the transfer wasn’t disclosed; reports this year pegged the highest transfer for the league at around $1.2 million.

OCSC says it has an annual operating loss. “The transfer model is becoming an increasingly significant part of the club’s revenue,” the team told the Business Journal.

Another young player making an impact on the team is 17-year-old Bryce Jamison, who signed with OCSC last year. Jamison previously played for the Under-17 U.S. national team.

“We hope to be able to give him his opportunity in Europe at some point in the future,” Rutstein said.

Home Stadium

Orange County Soccer Club (OCSC) commemorated its 10th anniversary in Irvine by signing a lease agreement to play its home games at Championship Stadium for the next five years, with the possibility of five more after.

The soccer club also secured commercial rights that have never been sold before at the city-owned Great Park, officials said.

This year has been a “roller coaster” for OCSC after nearly losing the stadium last year, president of business relations Dan Rutstein said. The city had considered leasing the space to the reserve team for Major League Soccer’s LA Galaxy, before local fan pushback scuttled those plans.

Club owner and CEO James Keston reflected on when he bought the team nearly eight years ago, formerly known as the Orange County Blues.

The team previously played at University of California, Irvine’s stadium, before Championship Stadium was built.

Since then, OCSC has found a permanent home, transferred six players to major European teams and built a community brand. It’s also won one league championship and has a fair shot at making it to the title match this year.

“We’re very proud of the fact that we’ve done everything we said we were going to do,” Keston said. “We’re looking forward to bringing on more fans, more sponsors and continuing to grow.”

The post Irvine Soccer Club Emulates European Powers; Player Transfers, Fan Ownership appeared first on Orange County Business Journal.

The chief executive of the Orange County Museum of Art in September welcomed the 250,000th guest, about 12 times the annual average at its prior site.

Then she hosted a weeklong celebration of the first anniversary of the $94 million museum, highlighted by a gala that raised $2 million.

To top it off, she won a Business Journal Women in Business Award.

“I stand on the shoulders of so many people who came before me,” Zuckerman told the audience of 750 at the Irvine Marriott when accepting the award on Oct. 5.

“I’ve felt so welcomed here.

“I do believe that access to art is a basic human right, it’s not a privilege.”

Track Record

Zuckerman, who took over as CEO in 2021, has a long history in the art world. Having previously managed the Aspen Art Museum from 2005-2019. She’s hosted a podcast called Conversations with Artists and is the author of the “Conversations About Art” book series.

“This individual has a track record of incredible accomplishments,” said Annette Morgan, chief administrative officer, City of Hope Orange County, when announcing the award on Oct. 5.

“She is driven to make art accessible to as many people as possible.”

$40M+ Raised

A year ago, Zuckerman opened the museum with a 24-hour festival that attracted 10,000 visitors. She convinced Newport Beach-based Lugano Diamonds to make a $3.5 million donation so the first decade would be free for all visitors.

Altogether, she’s raised more than $40 million for the museum.

In the coming months, it’s kicking off programs for veterans and Spanish speakers. It’s also enlarging the number of schools to teach children about art.

She said a key business strategy is to make sure every single person is greeted upon entry and guards wear “sky blue shirts” so as not to intimidate visitors.

“We’re creating this art sanctuary experience,” she said in a front-page feature that appeared in the Oct. 2 print edition of the Business Journal.

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